CONTENT STRATEGY * COPYWRITING * SEO * SOCIAL MEDIA * BRAND STRATEGY * EDITORIAL *

CONTENT STRATEGY * COPYWRITING * SEO * SOCIAL MEDIA * BRAND STRATEGY * EDITORIAL *

Hi, I’m Jaye, a multidisciplinary Content Strategist & Writer with a background in EdTech and B2B SaaS. I bring 9+ years of experience to help bold, ambitious tech startups grow through organic, value-driven content.

Companies I’ve worked with include Semrush, Ironhack, & London Tech Week.

Outside of my 9-5, I’m an independent music, lifestyle & culture journalist. I’ve interviewed names including Miguel, Chloe Bailey, Odumodublvck Giggs, Coco Jones, and created artist press kits & PR write-ups for festivals like Primavera. I also run Courtyard, a digital magazine exploring travel through a uniquely Black & Brown lens.

View my portfolio

  • As a seasoned Content Strategist, I specialize in weaving captivating narratives that not only resonate with your audience but also fortify your brand's digital footprint. My approach involves a meticulous blend of innovation and strategy, designed to propel bold startups into the limelight.

  • Collaborating closely with designers, I craft editorial and content guidelines that serve as the cornerstone for brand consistency and harmony—ensuring a cohesive, memorable identity across all user touchpoints.

  • My content marketing expertise encompasses a holistic approach to organic growth, leveraging social media, community management, and email marketing to turn leads into followers, followers into customers, and customers into community.

  • From UX copy to scripts, tutorials to blog posts—every word I write serves a purpose. My content is designed to resonate, inform, and inspire action, reflecting the essence of the brand with clarity and creativity.

  • As a growing voice in the music, lifestyle, and culture journalism space, I pride myself on delivering high-quality editorial content. My work is characterized by bold perspectives and thorough deep dives into the subjects that matter.

  • With a keen eye on the ever-evolving algorithms, I guide startups in establishing robust SEO frameworks that elevate their content's visibility. My strategy encompasses a dual focus on keyword-rich narratives and technical optimization, ensuring that our content is not only compelling but also discoverable.

What I do

I’m currently part-time at Semrush and have some [limited] capacity for additional projects.

If you’re interested in working with me, feel free to drop me a message and I'll get back to you as soon as possible.